Días atrás se llevó a cabo la entrega de los premios Top Seller 2024, una iniciativa de Capasu que tiene como objetivo reconocer y distinguir a los proveedores del sector que son una pieza clave para entender y satisfacer las necesidades de los clientes.
El presidente de Capasu, Joaquín González, expresó que este acontecimiento representa un hito significativo en el universo del consumo masivo, ya que destaca el verdadero liderazgo de las marcas y proveedores, basados en números reales que aporta el canal supermercadista, a través de la ventas concretadas a lo largo de un año.
Los supermercados asociados a Capasu generan alrededor de 120.000.000 de transacciones por año, estos datos son analizados por la Consultora CCR Paraguay para descubrir a la marca líder en cada categoría.
En ese contexto, González manifestó que esta premiación aporta información valiosa para las marcas y las empresas proveedoras. “Es la constatación de que van por buen camino y de que tienen la preferencia de los consumidores”, asegura.
Este año la premiación abarca un total de 38 marcas en diferentes categorías integradas por los rubros de alimentos, bebidas, artículos domisanitarios, cuidado personal y otros.
Top sellers 2024:
Los productos líderes en ventas del año 2024 abarcan una amplia gama de categorías. Destacan marcas como Nescafé en café soluble, Café Mayo en café molido, Lactolanda en leche fluida, leche en polvo y queso al peso, así como Yogulac en la categoría de yogur y leche cultivada.
En panificados, Pantodos de Bimbo lidera, mientras que en extracto de tomates destaca Norte. Pastas Anita encabeza las pastas secas, Frigoríficos Neuland en carne envasada, y Natura en aceites. Otras marcas sobresalientes incluyen Lay’s Clásicas en snacks, Quaker en avena instantánea, Amandau en helados, Zucaritas en cereales, Heineken en cervezas y Santa Helena en vinos, entre otros productos líderes en sus respectivas categorías.
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